Professor of Marketing and consumer behaviour expert Dr. Michael Solomon Ph.D. talks about consumers who defy categorization, the “hive” mind, the “zero moment of truth” and consumer engagement. https://michaelsolomon.com

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Timeline

01:30                     Michaels’s Background

04:40                     Generic products

06:00                     Market segmentation

08:00                     The “hive” mind

11:18                     Zero moment of truth

12:47                     Chameleon consumers don’t stay in boxes

16:56                     Aspirational Marketing

18:04                     Engaging customers

19:05                     AIDA

22:20                     Success Secrets

23:30                     Community