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5 Marketing Authors, & A Beyond Common Coach

Four Marketing Authors Four marketing authors who wrote chapters of “The Most Amazing Marketing Book Ever” started our week on Monday with episode 257. This was a collaborative book produced by Mark Schaefer and 35 contributing marketing experts from the RISE community. This episode features, Laura Vendeland Doman – chapter 11, Giuseppe Fratoni – chapter…

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Why Do Consumers Buy – Dr. Michael Solomon Ph.D.

Dr. Michael Solomon returns for a Premium episode to explain why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating 56-minute episode.  Watch or listen to the whole episode so you don’t miss Michael’s…

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