Rich was our guest in Episode 169, his episode is available to non-members without the transcript. We used his episode to test the transcript service we use (Descript). It is posted here as a bonus for new members who may not have seen the episode yet.

[00:00:00] Peter: Hello, it’s Peter Wright and Kathleen  very thankfully a sunny Ontario for a change instead of a smoke of it. Ontario spring has arrived and we’re really grateful for that. And so this is the hundred and 69th episode of the Yakking Show. This is the show to open you to new perspectives. So you can survive in the changing world we’re living in.

And it’s certainly changing every day. It’s not my job to introduce guests. We always have interesting guests, but Kathleen does that job a lot better than I do. So first let’s welcome Kathleen, from Ontario, how are you doing today? Kathleen?

Kathleen: I’m doing great. Thank you so much, Peter, for that intro and thank you all so very much for tuning into our show. We so appreciate you [00:01:00] and we love reading your comments. So please keep those coming. And if anyone out there is interested in being a guest on our show, please don’t hesitate to reach out to either Peter or myself. And as Peter mentioned, we do have another special guest with us today. His name is Rich Kozack.

Rich, Welcome to the show. How are you today?

Rich: I am blessed and I’m really glad to be here. Thank you, Kathleen. Now, rich, you are a leader and an expert in helping businesses and professionals strategically maximize the impact of the branding process. And that’s what we’re going to delve into today. But for the sake of our audience, can you tell us a little bit about your background and how you developed a passion for helping entrepreneurs?

Sure. And that intro was marvelous and it might’ve sounded a bit academic or like heavy to your listeners. Uh, let’s just say this, we’re going to take advantage of the season and spring you [00:02:00] into a lighter understanding and a useful practical understanding of what it means to Brandy. As an individual, as an umbrella brand that is unique and help you understand it because the world does the opposite about branding.

And so it’s clarity today. Here’s my background. See if I’m going to light a match and see if I can do it before I burned my fingers. Just so you understand, the main point is everything’s been marketing and it ended up. High-level branding and it goes like this. I had created five businesses by the time I graduated from high school, I sold toys.

I sold fireworks. I played in a band. I booked bands. And then, uh, I, and I ran a painting company. Okay. So I am an entrepreneur. That’s why I developed a passion. Cause I, I, I guess I love myself. I don’t know, but that’s not supposed to be self-aggrandizing. It’s just, I enjoy. And envisioning something that doesn’t occur and making it [00:03:00] happen and making a business out of it.

And I have, for a long, long time, I have an insatiable curiosity. So when I see people. And I connect with people’s hearts. I get passionate about what they do. So at just my gift. Okay. So that turned into, I picked marketing as a, you know, as a major, got a degree, um, ended up being, uh, um, you know, it was marketing entertainment because we were booking bear trying to get sell bands and record companies.

When I came back and finished my degree, I went industrial. I worked for a fortune 50 company in the field, of industrial. Sorry. In factories and calling on engineers, but always marketing. Lifting up the brand I worked for if you will. Um, when I moved from that, I was president of the American marketing associate association in Southern California.

And I shifted to a research company where I sold to research managers. So I became versed in discussing validity importance and research, [00:04:00] a lot of lying going on. Don’t do that. Um, and. And, and understood multivariate statistical analysis. Not to do it. I’m not a researcher, but the importance of different types of searches to understand.

The target audience is the mindset and behavior. So I went from there to an ad agency, and I was there for 20 years. So I was the executive vice president at an integrated marketing communications firm. Okay. So it’s like, that’s all the pieces where you literally take a client’s budget and that was B2B.

So the budgets were, you know, a couple hundred thousand to a million, you know, small kind of stuff, not big old. Please don’t squeeze the Charmin $25 million ad budgets or pharmaceuticals, but, but, you know, chipsets for the new disc drive, all those kind of things, right? Somebody conductors and whatever.

And, and, and we became partners in a branding consortium, branding partnership that is worldwide. So I ended up my career with partners in [00:05:00] 21 countries on global brand teams, eliciting using a process of. Research to elicit the roots of the brand at the company in wherever, Germany, and then moving it to another country.

It’s like, man, I was addicted. So hopefully that gives you a little bit of background. If you want me to talk about any area of marketing and how it relates to branding and what the difference is, which I’m about to give you a couple of one-word examples of the differences. So you work clear cause we promise clarity.

I’m your guy, but I can talk for weeks. So don’t get me started. So there it is. Um, entrepreneurs, marketing, branding, long career I’m in my 45th year of. Marketing and defining and languaging brands my own from a teen early teenager and two $14 billion companies that are public. [00:06:00] What’s my largest client at the agency?

And now only. Individuals who want to impact people’s lives or the world. It’s all about impact-driven branding. And I work with impact-driven brand champions, and individuals. There you go. Wow.

Peter: That is really, really good. And we could keep on that same track for hours. I’m sure. But we, we, we have an international audience and they’re not all business people.

As I mentioned before, we started the show. We’ve interviewed a lot of authors and all sorts of people. So many people have a very hazy idea of what branding is all about. And we also have some rural customers who think branding is something you do to cattle, right? When you lay them down in the corral.

So explain to. No, I’m not being facetious. I, there are people that I talk to that think that’s what branding is all about. And I have a farming background too.  Tell our audience your vision of what is branding. Well, let’s start with the farm. Okay. The reason that you’re doing that is to mark [00:07:00] the source.

Rich: Of the cattle, others, Hey, Bob, that, that heifer’s mine over there. This is all heifer. It’s yours right there. Cause, cause you have to put a brand on so you can tell the source. That’s the whole reason that branding was created to identify the source no different today. But let’s talk about you.

Non-business people or whomever, it could be your business, your calling, your work, whatever you do as a listener here. I want you to think about you right now. So your brand, when you think about branding is one-word perception, but it’s not your perception. It’s everybody else’s of you. So brand is everyone’s perception of your work of you.

What you stand for, who you are, what your characteristics are, their perception, [00:08:00] branding is everything you can do to create and shape a consistent perception that serves you to take your work where you want it to go brand is perception and it’s not your perception. Does that help?

Kathleen: Is that why branding is so misunderstood then?

Rich: Okay. The definition is not why I will explain why in a, let’s see if I can do it in 15 seconds. Why is branding so misunderstood? Those who use the word to sell things? Okay. So pick any marketing service seller, even somebody who’s in the branding, that those who use the word branding, this will help your branding.

You should do this to have better branding. Use it one of two ways. [00:09:00] They either use it incorrectly because if you let a match and made them define what the process is to make a brand come alive and what the process of any related they couldn’t, they burn their fingers and you connect. I don’t want to talk to you anymore, or they’re using the word.

Intentionally as an entrancement and it’s tied to jargon words like essence and niche and things to make you think that there’s this special language special wisdom that only they have, and you must buy them. But I’m here to tell you it just looks, I’ve done it with $14 billion companies. I’ve done it with teenagers.

It is just a process and it is a step-by-step iterative. That means a step-by-step process that when you do it, you can guide it. And so. Does that help? [00:10:00] That’s how I got misunderstood. People use it all the time. And then people think, look at the world, they say, what do you need as a brand? And they start to think it’s something that gets put on them, right?

Like that brand on the heifer, right? Like somebody creates, oh, you know what, I’m going to do it right now for, uh, for, Kathleen. Kathleen, you are the beauty of the beauty and the beast of podcasting. That’s it. Okay. Next. If I slapped something on you and now you have to become it.

Where does that leave you in terms of accessing your own authenticity? It doesn’t. And so branding gets the reputation of being tricked of being inauthentic or being intentionally mind-bending. Kind of like advertising, you know, it’s like, we want you to done from the inside of a person. And that’s the only work I do now, [00:11:00] it is totally congruent with the individual and it gives that individual who, whatever they’re doing, they could be an author.

They could be an expert, they could have created a method or a product. It gives them access to their own authenticity. And the language of the brand is consistent and they can’t get off track and they can create a consistent perception.

Peter: Yep. Absolutely. I go to reinforce what you said it doesn’t just apply to business and I’ll give you a prime example. Um, I, I’m a regular church goer and we had a visiting pastor sometime back. He was an expert on the book of Genesis. Preaching to the home crowd here. Um, so he’s been referred to several times and every time his name is mentioned, someone says, oh yeah, that’s, that’s the expert on Genesis.

Right? So just an example, of strong branding, that’s a perception that is it totally outside the business arena. [00:12:00] So I. Yeah, thank you. So we have brands that have created good perception. So we have brands that create negative perceptions and Netflix, I think, is going through the latter right at the moment for all sorts of reasons.

We don’t need to get political at the moment. What’s the difference? How,  does a company or their marketing agent, create a good brand and what makes that a good brand?

Rich: And it changed the direction of that right at the end there. Glad you did, because yeah. Okay. So how, how does, how, you know, forget the agent.

Let’s talk about the listener right now. If you’re listening to this podcast, how do you? What makes a good brand? What can you do? What do you think about what makes your brand a good brand? Okay. A brand that comes alive. Let’s define a good brand. It comes alive. When you say it, people go. Huh. I, [00:13:00] I want that.

What what’s in there? Oh, you know what? I got to go there. Can I have your business card? It comes alive. It doesn’t fall flat because most brands and here, this I’ve been doing this 45 years, big companies, individuals, most brands fall flat, and fall flat sounds like, oh, wow. Yep. So Kathleen goes like we have this podcast and we deal with the interface, the 13 iterative steps.

Hey, that’s really great. Yeah. This is numb. Yeah. Hey, Hey, let’s do lunch in LA. Let’s do lunch. Which means I’m never going to talk to you again.

I never said that, but I always want to do so. Thank you for giving me. Uh, when I was sitting let’s do I really meant it be able to go like, oh really? No, no, no, seriously. Let’s do it. Okay. But, um, yeah, so the four things that make a brand come alive. Number one, and I’m speaking to individuals now, please.

[00:14:00] Cause you’re listening as an individual. If you’re listening to this, this is you, I’m talking about. The brand must be congruent with you inside of you, you know, that authenticity. So if you pick a brand or product or an industry or whatever, that is not congruent with you, like let’s say you’ve graduated from college and you decide, I want a wall street.

I’m going to be honest. And you were not really you, but you’re going to do that because you think you have to, or you’ll always be in conflict. So number one is congruence. When the passion, the vision of what I know, I see I can do all the way I can touch other’s lives when my work thrives. Cause I just got started when my word thrives on at this level, but I’m going to take it to another, like when, when we get this right, this is what, the impact that I see.

It’s passionate, it’s connected and it is, you. Congruence number one, number two, consistency. And know they’re not all Cs because that would sound contrived and I [00:15:00] don’t do contrived, but it would be tricky, but no, we’re not going to do that. Number two is consistency. Think about a person. You just met somebody and they say, Hey, you know, I’m going to be there in 10 minutes and they get there in 20 minutes.

And then they say, you know, I was thinking about writing a book and you ask them a year later and go, how’s that book coming? They go, oh yeah, I have. I’m thinking about writing now. It’s like, If, if they say, Hey, you know, they do, and they’re not consistent. They don’t do what they say. They’re going to it’s like, how do you think about them as a person?

Or if they say, if you say, so, what do you do? And they say it one way. And then somebody else comes in and says, what are you do? And they say it a different way. Listen to that. And then another person comes up and says, what are you doing? And they say it a different way. They just said the same thing, three different ways.

What does that do? It creates either confusion or misinformation and Hey, people do [00:16:00] that all the time. I mean, I could yell through this microphone, but I won’t, but I hope I just did brands, even big brand big, big brands do that. They just don’t get the idea that it’s consistent. Consistency. And it’s not just a language.

It’s the consistency of the look, you know, individual entrepreneurs, some somebody, oh, I need a brochure. So they go to one guy for brochures and then they need something else and he goes to somebody and they get all these hodgepodge. Well, what does that do? It creates inconsistency and it creates confusion. And it’s like, oh, you’re the green one.

Are you the yellow? Or we’re really both. You know, it’s like really not, you’re not it’s inconsistency of language. It looks. So number two is consistency. If you forgot number one, it was congruence. Number two is consistency. Number three. And this is where my work [00:17:00] in brand development. Is heavily front-loaded before brands get this, have it at their disposal, and then they can come alive and attract faster and grow their business faster.

It is language that transfers energy.

Now we already said consistency. So let’s add the word consistent language, that transfers energy. So let me give you an example. May I give you an example? Would that be okay? How many financial advisors are there in the world? Gazillions right. Every street corner. So a guy comes to me and he says, Hey, my name is Frank.

I want to, I need your help. Um, I’ve been doing this for decades. I want to take this to another level. And I mean, I spent a lot of time doing business, but I know I can help people, particularly people that are, that save a lot of money and they don’t want to hand that money to somebody that’s a financial [00:18:00] advisor works for Edward Jones or whoops, sorry about that works for, you know, whoever, right.

And I’m sorry, we’re to start with nothing wrong with Edward Jones. Um, But as a class of business, financial advisors, wherever they come from or are known as, you know, they’re trained to sell, that’s what they do and they get spiffed. And, uh, and so anyway, so Frank says, so he, he begins in my brand accelerator group and that’s seven days over eight weeks.

And all of the work in the seven steps of impact-driven branding is done, including titles and subtitles of content that will take the brand out three or four years. And we were on day four. You come back after the month break in the homework. And I said, Frank, I’ve, I’ve written, uh, a new, uh, um, Elevator speech for you going here.

He said, yeah. I said, okay. So ask me, you know, Frank, what do you do? Hey, you know, nice, Ty, Frank, what do you do? [00:19:00] Well for years I served as a financial advisor. And you know, how many of those? Yeah, well, I, I made a decision to serve people at a much higher level, particularly committed savers. I created my own company called safe savings options.

And today I serve as a favoured welfare advocate. Does that help? What does Frank do? You don’t even know, but if you save a hundred thousand dollars, you’re going, oh, this, you know, I got to go, can I have your card I want to be a saver as well? Welcome to Frank’s new brand. Language that transfers energy. Now, in that case, it’s like the dog on the YouTube video.

It’s like what’s in there. No, I looked in the refrigerator, what’s it? What was in there? The people put, you know, the diamonds, like millions of, you know, look it up, dog, maple bacon, maple bacon. You’ll see what I mean, [00:20:00] branding is the same way people go like, oh wow. Um, savers, what that would get. Wow. Oh, Frank.

I I’d like to know more. What can I have your card? They want, I want that what’s in there. I want that what’s in there. What you just experienced was an intangible brand promise, wrapped into an elevator speech to make a brand transfer energy and come alive. So if you asked me  Rich, folks, let’s get to your branding result.

I could say, well, I manage the 31 consecutive steps of the brand and continuum and you’d be asleep and my brain would fall flat. I’d say, well, people tell me, I’d put rocket fuel in their brand new gas tank. It doesn’t even mean anything, but it transfers energy. Right. And, and if the language is congruent with the characteristics, your brand must be known for it to make those impacts everything [00:21:00] you say and do from the point you’ve defined in language to your brand, aligns with the impacts that you’ve said you’ll make when your brand thrives everything the brand says and does aligns with the impacts that you’ve envisioned making.

And the confusion doesn’t occur, a misinformation doesn’t occur, you know? And, um, because of the process, you also won’t waste your money on marketing to open its mouth. So you won’t be wasting all that money, like, um, Four is, is a recognizability and it’s just visually and, and, and, uh, visually and, and the language recognizability.

So congruence, consistency, language that transfers energy and recognizability and.

People don’t know [00:22:00] that because nobody teaches branding. Yeah.

Peter: Right. And, and if I can just jump in that, that many people get one, two, and four, or some of them, right. Not that many get number three. Right? Yeah.

Rich: They struggle with it. They even say things like, well, what kind of content do you, you know? Cause we have to post if we have to post on Facebook.

So what kind of content? And then you get a new dog and like, why, you know, I posted my dog site. Right.

Kathleen: So Rich what you’ve just described. Um, it’s what makes a good brand. So congruency consistency, language that transfers energy and recognizability. So that’s, those are the ingredients. That’s the secret sauce to making a good brand, but how does a company first envision and then define that brand?

Rich: Um, you [00:23:00] asking in the present tense? Uh, not in the conditional, how should it, um, how would it work best for you as an individual? Could we change it to that? Okay. How it’ll defining your brand, how envisioning, how, how can you envision your brand to be much more successful? Edit, coming alive. First, the first two steps you can do with your eyes closed the first two steps of the seven steps of impact driven branding.

And the first step you heard me allude to it. It’s close your eyes and imagine your brand, whatever your work is, you might be a non-profit, you know, you might be a social worker who touches people, kids in the foster cases, whatever it is. You know, you might have a safety vest that will change.

The levels of safety for people who work in the dark all over the world. That’s one of my clients who are manufacturers. It doesn’t matter. First, you close your eyes and you [00:24:00] envision what your brand looks like when it’s thriving. Thriving thriving. Like the brand is touching lots of lives. You are touching lots of you’re doing what brings you passion and you’re thriving.

Business-wise financially you’re even probably giving back more. You’re contributing thriving. You picked it. What are you doing? And if you love to write, you’re probably maybe writing books or someone’s writing them with you or for you and your mood using a book to move the brand forward. .

You’re speaking. Maybe your voice is an audio brand, but you envisioned it. Don’t let anybody who says they’re a branding specialist. Tell you what you have to do. You envision what brings you joy and then, envision. Step two is envision who, and you’ve got to go to the heart. Don’t go to your head. I’ve been there that won’t help you go to your [00:25:00] heart.

Um,

And ask yourself who paints a picture. You know, you can impact their life with your work, with your product, with your service, with your method, with your calling. And maybe it is the book of Genesis. How can you affect whatever it is?

And you write that down, define them. What is it about that person that makes them, the person that, you know, you can help have they graduated from college? So, you know, they have the capability to finish things. Do they make a certain amount of money? So, you know, they can pay you for your work cause you don’t want to just work with people at can’t afford you, you know, what is it about them?

Is it a mom with a special needs child? And she is she’s single mom and she doesn’t know how she’s going to provide for the child. Something happens to her. Is it a [00:26:00] couple that just, you know, got married and hasn’t had  children yet? Is it somebody that’s just before retirement and who is it? Go into your heart and ask yourself, Hey, this podcast that we’re running, hey the system that we have, Hey, this product or service, who do I clearly see where it is clearly in your mind?

Impacting, write that down and then write down the levels of impact. Well,, I help them see themselves differently. That’s pretty low level. They change their behavior a little bit of a higher level. That behavior becomes a new habit. Oh, higher habit turns into abundance ooh, higher, the abundance they share with the community higher.

Now they give back and teach other people what they did inside. Hire. What’s the highest level of impact that your work, you clearly see it in your mind’s eye. Now we’ll have on that person. That’s it. And then you do another one, do one at a time. How many do you need? [00:27:00] There’s no rule. You can do three and do two.

You’re going to seven. I have a client it’s 13 because she is a massive financial planner and there are 13 different stages of life that people, financial issues are different. Their languages, their care abouts are different. It doesn’t matter when you write down those, you clearly see impacting. Hmm. And the levels of impact I’m here to tell you all that’s left is to define the brand.

You must become to make those impacts to my campaign. And that is what the book is about.

People you don’t need a guru. Does that get us there? And it took me 45 years to get here. It’s like, just take it. Hopefully I have 30 more. Okay. Years. I had 45, but I’ll do another 30. I’m good. I feel like I’m 30 right now. Just getting started. If people [00:28:00] knew that and people who want to impact others and there’s a lot in the older people get like people in our generation they’re there right now.

There are some people who’ve done something for 30 years and then I’m done with that and I’m going to do what I love, but they need a brand. They want it. They don’t know what that means, but they know they need, these are my people. And if you’re listening, just get ahold of me and say, this is what I, this is where I’m at because people like me they’re either on a yacht or on a beach, usually, you know?

And, uh, and I’m not, I’m still working, but it’s not work anymore. It’s love because I believe that God put those impacts in your heart. And I believe I’m doing God’s work. So praise God. And that’s on my new marketing metric, by the way, it sounds like. Oh, I went to his workshop and in one day it’s was like, I saw my brain coming alive on paper.

I’ll praise God. Hey, there’s another one. Welcome to my world.

Peter: Very good. Very good. So we we’re heading towards the end of our time. So we, we need to get a bit more from [00:29:00] you. You’ve you’ve mentioned your book and I like the title it’s catchy, Cracking The Rich Code. So do you want to say that.

Rich: Yeah, Cracking The Rich Code is a, is a compilation book.

My chapter is actually a shorthand version of the seven steps. Uh, and, and what you can do right now as an entree. Cause it’s a book, from entrepreneurs about entrepreneurs and I’m on the cover of my book with Tony Robbins, endorses the book, his pictures there, Jim Britt, the legendary coach that was Jim Rohn’s business partners on the cover and Kevin Harrington and who was the first shark tank guy he’s on the cover and me as like, yeah, as a great thing in my chapter.

It’s about the seven steps and here’s what you can do right now. Close your eyes and get people going. So they start to rethink the purpose of business as could it impact and get me there faster. Get me to the money factor. Get me to the impact. Yeah. That’s [00:30:00] that’s that’s what’s in that book.

Excellent. Well, My next book, it’s coming out later this year is called Impact Driven Branding. Seven Steps To Ensure Your Brand Impacts People’s Lives In The World. Hopefully, that title’s good enough that I don’t need to tell you what’s in there, but it sounds good to get on it.

I think we haven’t picked the date for September. Probably it’ll be aligned with my three-day event. That’s going to happen just yet.

Peter: Okay. I know we’re getting close to the time and we need to get some, ask you how people contact you. But before we do, I have a burning question that I like to ask all successful people and, and we don’t need to decide whether you’re successful or not.

We know you are and really appreciate what you’ve been sharing with our audience. So in your experience with meeting so many different businesses, business people, uh, non-business people, is there a single characteristic, a mindset or a [00:31:00] habit that would differentiate the successful from those who are merely average.

Rich: I believe so. And I believe it’s vision . So in the Bible it says, man, without vision, you know, people without vision perish, right? So think it’s vision, but let’s put it in terms that you, as a listener can act on. The clarity with which your brand speaks and speaks, includes portraying a picture.

That’s a vision of what you see for those whose lives you’ll touch, right? The clarity. And this is a quote from me, the clarity with which your brand speaks shapes your impact. And so when you have a clear vision, To say to people, I know this might be difficult, but this is what I see for you. Let them, you know, let, let us work with you, let the brand, in other words, and this is what we see for your life, for your family, for your future.

I know it might [00:32:00] be difficult, but take our arm. We’ll take you there. The clear, the more clearly. A person paints that picture. And there are two kinds of clarity. There’s that clarity for those whose lives will touch. And there’s that inside the brand clarity, that is the clarity of those people whose lives they know they can impact writing that down.

That clarity is the other clarity, those two pieces of vision. And that, that one I just meant comes from your heart. Who do I know I can really, but articulating that clarity and doing that clearly and consistently that takes people to a whole nother level of success. And frankly, it’s the most missing element.

You’ll go on a website.

Yeah, make sure it is there by the way.

Kathleen: So we are nearing the end of our time with you, but how do people contact you and how do they get ahold of your books?

Rich:  I’m going [00:33:00] to give you three ways. Uh, but they all have a little gift. First, just email me. I will literally I’ll connect with you. We’ll plan as a goal, really.

rich@richbrands.org and make sure it’s dot org. If you use a subject line blueprint, I will email you a copy of your impact-driven branding blueprint, and you’ll have that to follow and get going right now and take some steps. The other way is I give away a free set it’s only 18 minutes.

Total of videos answering frequently asked questions about. Branding. Yeah. No baloney. No, double-talk no entrancement, no niche, no essence. None of that stuff. Uh, there, you just straight answers to frequently asked branding and that is. Old-school www dot. Yeah. Yeah. The brand you will [00:34:00] become.com. The brand you will become.com and I’ll say in that same breath now, no matter who you are now is the time to define the brand. You will become.

Peter: Good. Thank you for that.

Rich: And I, the third way, I put a Facebook post in the chat for you that literally offers we do a half-day event and that Facebook has a link in it. So if you can post that link, literally does a half-day event called branding you with impact and it will rearrange how you think about what it means to brand you as a unique individual or no one else can copy that and you come alive and attract exactly the people you want to attract and you get there faster.

What does that really mean, come to the half day? It’s like, [00:35:00] it’s inexpensive really, really inexpensive. I make it that way so that people go, like, I think I need this and you do can just come. And it’s not an issue. You’d spend more than McDonald’s. If you have a family. Yeah.

Peter: Wow. That’s that’s great. Thank you very much for that.

Rich. We will put those links there for everybody and, uh, listeners on audio only if you go to the description on whichever platform you’re listening to this on, you will find all those. Thank you, Richard.

Rich: And thank you. I really appreciate you asking. And people would not know there even is someone like me and someone who says things like, I think this will be a blessing to your business and your life.

And they think is this really branding? Oh, it is. But watch out because when you, your business is not why you’re here. Doing branding creates a platform that’s abundant for your business, but it makes it easy for you [00:36:00] to step from that platform into the purpose, why you’re really here. And that’s why I’m back in branding.

And that’s a good thing. So just talk to me.

Peter: Very good. Thank you.

Kathleen: That was excellent. Thank you so much. We’ll have to have you back on the show in the future. Absolutely. I hope you would like to come back. Excellent. Well, thank you again so much to all of you for tuning into our show. We so appreciate you.

And again, we love reading your comments, but until next time everyone take care. Bye-bye.

Rich can be contacted at his website Rich Brands

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