Professor of Marketing and consumer behaviour expert Dr. Michael Solomon Ph.D. talks about consumers who defy categorization, the “hive” mind, the “zero moment of truth” and consumer engagement. https://michaelsolomon.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:30 Michaels’s Background
04:40 Generic products
06:00 Market segmentation
08:00 The “hive” mind
11:18 Zero moment of truth
12:47 Chameleon consumers don’t stay in boxes
16:56 Aspirational Marketing
18:04 Engaging customers
19:05 AIDA
22:20 Success Secrets
23:30 Community

Ashlee Sang, brand messaging strategist, consultant and collaborator, speaking about aligning your brand with your values and creating significant impact. We live in a world where consumerism is at an all-time high, and it’s has a huge impact on our values and our relationships with brands. In this video, we are discussing the aspects of conscious consumerism and what it means for us as humans, business owners and entrepreneurs We want to encourage you to start thinking about the impact that consumerism has on the world around you, and how you can start to change the way you think about your brand. https://ashleesang.com
Ashlee’s guide to elevator pitches – https://ashleesang.com/a-visionarys-guide-to-elevator-pitches/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:05 Ashlee’s background
04:22 Conscious Consumerism
06:13 What sets Ashlee apart – values
08:46 Worldview influences
09:33 Empathy
10:50 Ashlee’s typical clients
13:27 Impact
16:55 Why should you support a cause?
22:45 Inclusivity vs Exclusivity
24:47 Working with Ashlee
28:25 Success Secrets
29:35 Contact Ashlee

In this episode, we sit down with Irina Poddubnaia, the founder of Trackmage, to discuss the impact of customer retention, order tracking, and the sales flywheel on e-commerce businesses. Irina shares her insights and experiences in helping online retailers streamline their operations and improve their bottom line. Get Irina’s free book
https://trackmage.com/flywheel-extra-sales
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:55 irina’s background
08:32 What is Trackmage?
11:11 The post-purchase sales funnel
12:44 Bridging the communication gap
15:23 Customer retention
16:00 The sales flywheel
20:07 5 – 10% of customers will reorder before the first order arrives
21:41 Timing of requests for customer reviews
22:45 Trackmage reduces operational costs
23:27 Customer support
26:30 Validating email addresses
29:27 Working with Irina
33:47 Success secrets
35:49 Contact Irina

In this video, Jess Kotzer shares how she leverages tools like Airtable, Asana, Calendly, and Zapier to streamline her workflows and improve the customer experience. She demonstrates how these tools can be used for automation, freeing up valuable time and allowing for a more efficient work process. Whether you’re a small business owner, freelancer, or anyone looking to improve productivity, this video is a must-watch! Join Jess as she takes you through her personal journey of discovering the power of these tools and how they’ve helped her to achieve success.
https://jesskotzer.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:50 Jess Kotzer’s background
04:35 What tasks to automate?
09:40 What types of businesses can automate
14:00 Calendly, Zapier, Asana & Airtable
15:45 Repurpose.io, Abyssale, Datafetcher
20:40 Visibility
24:05 CRM Tools
25:45 Is AI a threat?
32:55 When to start automating
35:20 Success Secrets
36:25 Contact Jess Kotzer

Tools mentioned in this episode
https://www.airtable.com/
https://calendly.com/
https://repurpose.io
https://abyssale.com
https://datafetcher.com
https://zapier.com
https://asana.com

Starlight Mundy helps entrepreneurs and business owners grow their businesses to the next level. She talks about launching new programs and work less while continuing to grow. https://bottledlightning.co
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
02:04 Starlight’s background
06:40 Bocas Del Toro (https://bocasdeltoro.com)
09:00 Starlight’s services
10:30 Taking your business to the next level
11:48 Major obstacles
13:52 Ego
15:50 Priorities
19:07 Working with Starlight
20:06 Customer experience
21:30 Signature offer
24:14 Success secrets
26:31 Contact Starlight
28:35 Don’t fear new technology

Discover his recipe for achieving 700% growth during his time managing a large business. Peter Christian, former corporate executive, consultant and best-selling author talks about his success in a competitive industry and how you can survive and grow in the uncertain times ahead.
www.petechristianbooks.com – Peter Christian (Author) on LinkedIn
email – phchristian53@gmail.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:52 Peter Christian’s background
04:06 700% growth at Crayola
10:33 Inertia vs continuous improvement
13:34 Peter’s books
15:00 Choices
16:00 Influences & Influencers
22:30 Survival strategy for uncertain times
23:05 Agility
24:40 Training your people
25:45 Ego
28:40 Success Secrets
30:42 Contact Peter

Feeling stuck in your career or business? Our guest is Tiffany Cheng, former Vice President of Communication and founder of Inspire My Day. She is a leadership and career coach who uses her many years of experience at the top levels of mega-corporations to help you overcome barriers to get to top management by influencing so that you can make more and impact more.
https://inspiremyday.org
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:46 Tiffany’s background
07:12 6-step coaching program
10:29 Discover
11:10 Define
12:40 Develop
14:02 Dominate
16:25 Drive
18:22 3 levels of resistance
22:35 Challenges for ex-patriate managers
25:50 Self-limiting beliefs
26:50 1% Academy
31:23 Success Secrets
33:50 Contact Tiffany

Dr. Pat Boulogne unlocks the secrets of mindset mastery, superior wellness and optimum performance. She explains the limitations of unresolved issues created by trauma, toxins and thoughts.
https://healthteamnetwork.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
02:06 Dr. Pat’s background
06:40 Boston
07:59 212 dangerous chemicals
09:30 Trauma, toxins, thoughts
13:40 Allergies
16:25 Emotions & health
20:24 By 2030, 50% with chronic disease
25:00 Zeolite
27:22 Clear Drops
27:40 5 Lifestyle solutions for a healthy life
29:35 Dr. Pat’s services
31:30 Emotions & static energy
36:40 Success Secrets
38:47 Common sense
40:35 Contact Dr. Pat

Amanda Guerassio founder of Studio Guerassio talks about trends in design for branding and websites, choosing fonts and why your branding must align with your business strategy.
https://studioguerassio.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:45 Amanda’s background
03:49 Simplified design for branding
05:01 Website design
05:42 Use experience UX
06:04 Amanda’s services – Strategy & Design
09:00 What fonts to use
10:35 Creating graphics with AI
14:10 Aligning branding with strategy
16:08 The age of Personal Branding
18:20 Brand consistency and recognition
20:37 Symbolism in logos
21:40 Working with Amanda
23:15 Website creation
24:16 Success secrets
25:18 Contact Amanda

Chris Schwager, co-founder of Ridge Films – a video marketing and production company in Sydney, Australia – shares the secrets to producing outstanding videos. He tells you why video can be the most effective form of marketing. https://ridgefilms.com.au
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:50 Chris’ Background
06:09 Why is video marketing effective?
11:30 Ridge Films’ Services
13:10 DIY Video Programme
15:00 Editing – What is the cost of your time
16:34 Video production for businesses
19:00 Video coaching
20:00 Video mistakes
21:30 Don’t get caught up in “Me, We”
22:10 Clear communication
26:20 Podcasting – video, audio or both?
32:26 Success secrets

Business strategist Sara Roach Lewis helps ambitious women build scalable businesses on their own terms. Sara speaks from experience having made the transition from senior management to building her own successful business.
www.sherules.biz
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
02:07 Sara’s background
03:35 Problems facing women entrepreneurs
08:30 Sara’s services
10:15 Problems exposed by the lockdown
17:10 Looking ahead
19:14 Building confidence
25:15 Success secrets

Shay Wheat talks about planning the right event for each stage of your business. She shares the 17 types of events and why you need a Certified Event Planner to avoid potentially expensive mistakes in the confusing, post-pandemic landscape.
Contact Shay at https://graceandeaseproductions.com
Get her free event planning guide at https://fivephases.info/yakking
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
02:07 Shay’s background
05:30 Phase 1 – Getting started
07:50 Phases 2 & 3 – Growth
09:06 Phase 4 – Scaling up
09:50 Phase 5 – Leverage
11:30 Live, Virtual or Hybrid
16:40 Are live events coming back?
21:00 17 types of events
24:20 Working with Shay
26:00 Why use a certified event producer?
28:30 Success secrets
30:05 Contact Shay

Samantha Burmeister of Nomad Copy Agency talks to Peter Wright and Kathleen Beauvais about the difference between copy and content, trends in copy creation, website design and the use of AI to create copy.
https://nomadcopyagency.com https://www.linkedin.com/in/samanthaburmeister/
https://www.instagram.com/nomad.copy/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
02:10 Samantha’s background
04:40 Biggest copywriting mistakes by owners
05:25 Copy vs content
07:50 Templates for business writing
08:50 Email templates
10:40 Abandoned cart emails
12:30 How to use templates
13:00 Templates as a down sell
14:11 Case study
17:00 AI & the future of creative writing
23:00 Disclaimer on AI content
24:00 Trends in Website design
27:34 Success secrets
29:31 Contact Samantha.