Join us as we hear how our guest Tracey Watts Cirino, the remarkable founder of Beyond Common Coaching and Training, and a 4x number 1 international best-selling author. Tracey is a seasoned business strategist who specializes in empowering entrepreneurs to work less and earn more. In this interview, she shares her insights and strategies that have helped countless individuals transform their businesses and achieve unprecedented success. Discover how Tracey’s expertise, combined with her certifications from industry leaders like Canfield and Tony Robbins, can propel you towards your entrepreneurial goals. Don’t miss out on this enlightening conversation!
Get Tracey’s gift of 30 days video prompts here https://www.beyondcommoncoaching.com/prompts
Tracey’s website https://traceywattscirino.com/
Tracey on Facebook https://www.facebook.com/TraceyWattsCirino
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:40 Getting off the hamster wheel
05:13 What sets Tracey apart
06:30 Killing sacred cows
08:35 Beyond Common Secrets Podcast
10:10 Tracey’s books
13:50 Be Present
17:00 Tracey’s story
19:40 Doubling revenue in 6 months
23:00 Success Secrets
25:43 Contact Tracey
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Today’s guests all co-authored “The Most Amazing Marketing Book Ever,” a collaborative work directed by Mark Schaefer and created by 36 marketing specialists worldwide.

Get the book on Amazon https://amzn.to/3pQ8C1Z Available in paperback, audiobook and Kindle.

Laura Vendeland Doman – Chapter 11 – Leveraging Your Videos and YouTube Channel.
Laura is a former tech industry sales exec turned actress, voice-over artist, author, and public speaker. She appears regularly in films, and TV commercials. Additionally, she coaches business professionals and entrepreneurs who need to become more comfortable and charismatic on camera. Contact Laura at https://www.LauraDoman.com and https://www.youtube.com/@lauradoman

Giuseppe Fratoni (Co-authored with Al Boyle) – Chapter 13 – Create a Powerful Marketing Message to Grab Your Ideal Client’s Attention.
Giuseppe is a transformational coach, business strategist, and marketing consultant. He works with inspired and driven people ready to step into the next phase of their life and business. Giuseppe left his successful but unfulfilling career as an attorney and became an entrepreneur to create more meaning, space, and freedom in his life. Contact Giuseppe at https://giuseppefratoni.com

Jeff Tarran – Chapter 21 – Building Your Business With Direct Mail.
Jeff Is the COO of Gunderson Direct, one of the largest independent agencies focusing on direct mail. During his 6+ years at the agency, it has more than tripled in size. His clients range from well-funded start-ups to Fortune 500 companies. Contact Jeff at https://gundersondirect.com/

Sandee Rodriguez – Chapter 25 – How to Make Promotional Products Sing
Sandee has spent more than 30 years in the promotional products industry as the owner of D and S Designs. She and her husband have grown their business from just screen printing in 1991 to a full-service marketing agency today. They offer all types of branded promotional products and wearables, website design and development, marketing plans and co-execution, and business advising (under the Sandee Solves brand). For marketing, contact Sandee at https://www.dandsdesigns.com/ and for business advising, find her at https://sandeerodriguez.com/

The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.https://TheYakkingShow.com
peter@theyakkingshow.com kathleen@theyakkingshow.com
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Join us in this episode of our business channel as we dive into the world of customer relationship building with the brilliant mind of Craig Andrews, the founder of Allies4Me, a renowned marketing agency. Craig brings a unique perspective to the table, drawing parallels between the stages of building relationships with customers and prospective romantic partners. In this captivating interview, discover Allies4Me’s proven method of finding strangers and converting them into high-paying customers, while unraveling the secrets behind establishing meaningful connections. Gain invaluable insights that can transform your marketing strategies and take your business to new heights!
Get Craig’s gift – a guide to creating an irresistible offer https://allies4me.com/yakking
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:34 The Customer Value Journey
04:55 The pitfalls of using opinion surveys and focus groups
11:00 Important metrics
12:10 Celebrate the green- manage the red
13:20 Tie action to revenue
16:40 Ideal sales conversations
19:20 Pricing strategies
23:30 Craig’s story
27:30 Marketing lessons from a coma
32:10 Success Secrets
35:30 Contact Craig
36:04 Craig’s gift for you.
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Our guest in this episode is Angelo Ponzi, the brilliant mind behind Craft, an agency specializing in consulting, fractional marketing, and leadership services for small to medium-sized businesses. Join us as we delve into the world of brand building, discussing the strategies and tactics that have helped Craft create enduring brands in today’s competitive landscape. Angelo shares his insights, expertise, and valuable tips for entrepreneurs and marketers looking to make their mark in the industry. This exciting conversation will inspire and empower you to take your brand to new heights
https://www.craftmarketingandbranding.com/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:24 Marketing mistakes in Recessionary times
04:00 Strategy vs tactics
05:50 What is a fractional CMO
08:40 Start with the data
10:55 Qualatitive & quantitative studies
12:00 How Angelo works
16:40 Navigating the corporate culture
18:25 AI
20:40 New tools
22:00 Angelo’s story
28:00 Success Secrets
32:32 Contact Angelo
Here are some of the tools we use to produce this podcast.
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In this thought-provoking episode we explore the realms of ethics, artificial intelligence (AI), and search engine optimization (SEO) with the brilliant mind of Josh Bachynski MA, PHD. With over two decades of experience in marketing and search, Josh brings a unique perspective as an ethicist, philosopher, and AI technologist. Discover the ethical implications of AI and the future of Google’s search algorithms, and gain valuable insights into the intersection of SEO and ethical considerations. This captivating conversation will challenge your perspectives, expand your understanding and give you a glimpse into the opportunities of the future.
Contact Josh by email at joshbachynski@gmail.com or on YouTube
http://youtube.com/jbachyns
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:30 Josh’s path to Ethics, Philosophy & Technology
03:45 Biggest SEO mistakes
05:29 AI – should business owners be hopeful or scared?
09:00 AI generation vs AI detection
12:30 Shift in learning outcomes
18:00 Ethical thoughts on using AI to manipulate society
25:00 Home brewed AI
29:24 Opportunities for entrepreneurs
30:00 Success secrets
32:00 Contact Josh
Here are some of the tools we use to produce this podcast.
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In the latest episode of The Yakking Show, we sit down with Brian Piper, the widely acclaimed Director of Content Strategy and Assessment at the University of Rochester in New York. Brian, a renowned author, international keynote speaker, and consultant, delves into the fascinating realms of web3, AI, and marketing strategy. Join us as we explore the cutting-edge technologies shaping our digital landscape and gain insights from Brian’s expertise. Prepare to be inspired and empowered by a guest who can explain these complex technologies in terms that are easy to understand.
https://www.brianwpiper.com/
Books mentioned in the show
Epic Content Marketing https://amzn.to/3J8uOdk
The Most Amazing Marketing Book Ever https://amzn.to/3pQ8C1Z
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:24 Organic traffic
04:00 Strategy first
05:30 Quantitive and qualitative analysis
06:10 Brian’s international speaking career
07:57 Web 3
12:50 Epic Content Marketing Book
16:00 The Most Amazing Marketing Book Ever
18:00 Navigating the academic and business worlds
20:15 Success Secret – Active Listening
20:47 Contact Brian
Here are some of the tools we use to produce this podcast.
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In this captivating episode of The Yakking Show, we dive into the world of seductive branding with the remarkable Sharon Zehavi, founder of Sex Up Your Brand. Sharon is an award-winning speaker, international branding & marketing strategist, and author. Join us as we explore her unique approach to captivating clients by adding a touch of sensuality to brand perception. Get ready to unlock the secrets of irresistible branding!
sexupyourbrand.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:20 Be truthful to who you are
02:18 Biggest mistake in branding
03:30 Why do you focus on smaller businesses
04:50 Sharon’s story
09:17 Strategic Seduction
14:08 Sharon’s courses
15:52 The story behind Sex Up Your Brand
20:46 Sharon’s books
23:13 Build trust to stay connected in the post-pandemic world
24:40 The importance of building your personal brand
27:20 Adaptability
30:10 Success Secrets
36:40 Contact Sharon
Here are some of the tools we use to produce this podcast.
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We interview Valerie Trapunsky, founder and CEO of ChatterBoss, a company that provides outsourced assistants in practically all aspects of a business. Valerie shares her insights into the power of outsourcing and how it can help businesses streamline their operations and increase productivity. She also shares her own journey of building a successful outsourcing company
https://bit.ly/3Obmzlb
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:30 Most entrepreneurs spend 24 hours a week on routine tasks
02:20 Why the name Chatterboss?
04:00 Which tasks to delegate first?
07:00 Delegation score chart
12:14 How did Valerie transition from an assistant to entrepreneur?
14:30 How do you convince people to hire an assistant?
16:07 Chatterboss services
18:35 Success Secrets
20:35 Your assistant should be in the same country as you
22:17 How to contact Valerie
Here are some of the tools we use to produce this podcast.
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Podbean for podcast hosting https://bit.ly/3pFAMg2
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Cash Miller, CEO of Titan Digital, recently named as one of the fastest-growing companies in the USA shares his ideas on strategy and consistency. Cash speaks about the importance of self-discipline and resilience, skills he honed during military service. https://titandigital.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:06 Content creation mistakes
04:15 Burnout amongst content creators
05:50 Full service agency
07:03 AI for content creation
08:30 Cash’s background
10:45 Management skills from the military
12:50 Cash’s business tip for today – understand other people’s jobs
14:42 Types of clients Cash works with
18:40 Marketing strategy
29:40 Success Secrets
24:50 Resilience
27:50 Contact Cash

Deborah Johnson, is a speaker, author, consultant and podcast host of Women at Half-Time. In this episode she will be speaking about why people get “stuck on the roundabout” at the half-time phase of life. She tells us how she helps people get unstuck and have successful businesses. Deborah shares her story of success as a musician and public speaker.
https://goalsforyourlife.com/goal-setting-products/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
01:16 Deborah’s background
03:38 Why people get stuck on the roundabout
05:20 How Deborah can help you get unstuck
09:40 Resilience
15:10 Deborah’s music career
18:40 Where did the drive to become a musician come from?
21:41 Repetition
23:11 Advice for parents on encouraging children with musical talent
26:05 Hero Mountain Summit
27:55 Deborah’s books
31:00 Women at Halftime Podcast
32:37 Success Secrets
36:05 Contact Deborah

Dee Bowden, founder of BCS Solutions is an award winning cashflow specialist who helps small businesses and entrepreneurs with their accounts receivable. She talks about the importance of managing cash flow and how businesses can remain solvent by collecting outstanding payments for invoices. https://www.collectthecash.biz/book
Get Dee’s free handbook with 5 tips for collecting cash http://bit.ly/collectthecash5tips
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:33 Dee’s background
06:30 Why business owners neglect collecting receivables
10:00 Best revenue recovery specialist award
11:40 Collecting payments without making customers unhappy
14:15 Dee’s 85% success rate
18:00 Accommodate genuine reasons for slow payment
21:00 Factoring as an option
25:03 Get Dee’s book
25:50 The importance of managing cash flow
28.30 Success secrets
29:35 Decide, Commit, Focus, Succeed

DC Palter, successful B2B startup leader, angel investor, marketing specialist and author lifts the curtain to the world of investing in startups. He tells us why it’s not for the faint-hearted but the rewards can be huge. DC talks about clean tech, sustainability, electric vehicles and his book “How To Kill A Unicorn”. Investing website – https://pitchingangels.com/
Book website – https://dcpalter.com/ Order on Amazon https://amzn.to/3Hyfabn
DC on twitter @dc_palter and https://www.linkedin.com/in/dc-palter/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:25 DC’s background
06:50 What do angel investors look for?
07:50 The startup investment climate
09:40 Comparisons with 2022
10:40 Hot sectors – Climate Technology
11:20 Life Sciences
12:40 Investment success rate
16:00 Why a startup needs a builder and a visionary
17:35 DC’s book “To Kill A Unicorn”
24:50 Startup accelerators
28:35 Limitations in EV development, policy or technology?
32:20 Success Secrets
35:32 Contact DC

Nancy Becher, Chronic and Autoimmune Disease Specialist and Chief Flying Pig Wrangler of Invisible Warriors talks about the challenges facing women with chronic diseases and invisible disabilities. Nancy helps women with these conditions create businesses that they can build from home and adapt to their capabilities. https://invisiblewarriors.org
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:30 Nancy’s background
04:00 Undiagnosed chronic illness
07:31 Employment challenges for women with chronic illness
12:56 What can you do?
17:10 Virtual assistants
19:30 Higher rate of autoimmune disease among women
22:15 The Lockdown increased opportunities
25:24 Stay positive
27:14 Spirituality, prayer, meditation
28:10 Contact Nancy
30:01 Virtual Reality glasses for the blind