Why Your Brand Must Align With Your Strategy EP 214

Amanda Guerassio founder of Studio Guerassio talks about trends in design for branding and websites, choosing fonts and why your branding must align with your business strategy.
https://studioguerassio.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
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Timeline
01:45 Amanda’s background
03:49 Simplified design for branding
05:01 Website design
05:42 Use experience UX
06:04 Amanda’s services – Strategy & Design
09:00 What fonts to use
10:35 Creating graphics with AI
14:10 Aligning branding with strategy
16:08 The age of Personal Branding
18:20 Brand consistency and recognition
20:37 Symbolism in logos
21:40 Working with Amanda
23:15 Website creation
24:16 Success secrets
25:18 Contact Amanda

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