In this episode, we sit down with accomplished author, book coach, and ghostwriter, Larissa Soehn, to discuss the importance of writing a book for your business. Larissa shares her expertise on how writing a book can establish you as an authority in your industry, generate leads, and help you grow your business.
https://larissasoehn.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:23 Larissa’s background
03:20 A book establishes credibility
05:40 How Larissa can help you
07:22 Publishing options
10:30 When to publish your book
14:09 The future of hard copy books
17:50 Marketing
20:10 Getting input from your audience
21:23 Writer’s block
25:00 AI – opportunity or threat?
24:42 Contact Larissa

In this episode, our guest is Ralph Velasco, founder and operator of multiple successful tour companies, a travel photographer, tour leader, public speaker, and published author. Ralph will share his insights on building and managing businesses in the travel industry. Tune in to learn from his valuable experiences.
http://www.continentaldrifter.co/
https://www.facebook.com/thecontinentaldrifter
https://www.instagram.com/ralphvelasco/
https://www.linkedin.com/in/ralphvelasco/
http://youtube.com/c/continentaldrifter
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com   peter@theyakkingshow.com    kathleen@theyakkingshow.com 
Timeline

01:38 Ralph’s background
06:22 Setting up the travel business
07:50 Getting out of the restaurant business
09:25 Operating remotely
11:14 Alla Campagna type trips
15:18 Marketing
16:50 Continental drifter YouTube channel
21:18 Why business owners should travel
25:01 Setting expectations
28:40 Live for today
29:20 Contact Ralph

In this episode, our guest is Phil Fraser, a successful entrepreneur who started his business from his kitchen table and sold it for millions. Phil now serves as a sounding board and mentor for business owners and entrepreneurs. Tune in to hear his inspiring story and learn from his valuable insights. Phil has great advice for business owners about to hire their first employees.
https://philfraser.co.uk
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com
peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:40 Phil’s Background
09:35 Cost of employing staff
15:40 What is a business sounding board?
21:15 Importance of coaches
23:20 High energy costs hurting UK businesses
25:49 Monetizing for podcasters
30:54 Affiliate revenue vs advertising revenue
31:00 Success secrets
36:17 Contact Phil

Nickie Cobble, founder and COO of OutsourceAid is our guest today. She helps business owners and entrepreneurs scale their businesses by showing them what tasks can be outsourced. Nickie will find the right virtual assistant for you whether you need someone for a few hours a week or full-time. Nickie has some valuable tips to show you how you could benefit from hiring a virtual assistant.
https://youroutsourceaid.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:34 Nickie’s background
03:30 Overcoming mental barriers about Virtual Assistants
04:38 What tasks can Virtual Assistants help with?
07:40 Overcoming negative attitudes to call centres
08:50 Virtual Assistants & automation
10:20 Training for Virtual Assistants
11:50 Why the Philippines?
12:38 Working with Nickie
18:40 The future for outsourcing
20:17 Working across time zones
21:28 Success secrets
23:10 Track your time
24:45 Contact Nickie

In this episode, we sit down with branding expert and founder of BrandRoots, Shaun Sunderland, to discuss how to build an unshakeable mindset for holistic businesses. We delve into the importance of branding, building a strong foundation for your business, and cultivating a mindset that can withstand any challenge. Whether you’re an entrepreneur just starting out or a seasoned business owner, this episode is a must-watch!
https://yourbrandroots.com Instagram – @yourbrandroots
Facebook – https://www.facebook.com/profile.php?id=100080679036327
LinkedIn – https://www.linkedin.com/in/shaunsunderland/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:25 Shaun’s background
03:30 What sets Shaun apart from other experts
04:03 Branding mistakes
06:22 First focus on strategy, not tactics
07:12 Mindset or skillset?
08:25 Laying foundations
11:53 Gen Z is more receptive to holistic treatments
13:15 Working with Shaun
16:00 Helping practitioners value their services
18:45 Confidence to sell
20:37 Transitioning from a product-based industry to a service-based one
22:17 What do Shaun’s clients say?
23:27 Success secrets
24:40 Contact Shaun

Join us for an insightful conversation with Jeanne Omlor, a certified business strategist and online business coach, as we explore strategies to maximize profits and seize opportunities for coaches and consultants in disrupted times. We discuss the challenges faced by these professionals, how to pivot their business models, and the importance of building strong relationships with clients. Tune in to learn practical tips and tools to help you thrive as a coach or consultant in today’s ever-changing landscape. https://jeanneomlor.com/reviews/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:24 Jeanne’s background
03:20 What sets Jeanne apart?
05:41 What are the biggest challenges facing coaches & consultants
07:53 Coaches don’t want to sell
09:11 Disruptive thinking
11:34 Adversity
14:03 Maximising sales & influence
16:50 Advice for moving ahead
17:11 Reticular Activating System (RAS)
20:54 Working with Jeanne
22:30 Success secrets
25:35 Adversity & success
27:50 If not now, when?
29:25 Coaches need coaches
34:19 Contact Jeanne

In this episode of our podcast, we sit down with marketing expert Drew Donaldson to discuss effective marketing strategies that can help businesses accelerate their success. Drew shares his insights on a variety of topics, including social media marketing, content marketing, and SEO. He also offers tips on how to measure the effectiveness of marketing campaigns and how to adjust strategies to achieve better results. Whether you’re a seasoned marketer or just starting out, you won’t want to miss this informative and engaging discussion on how to take your business to the next level.
https://grohaus.org
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:27 Drew’s background
08:00 Virtual selling
08:50 Your ability to craft agreat offer
11:00 Marketing tools – High Level
13:00 2 undercurrents
15:00 Tiktok
21:10 Infomercials
22:30 Ogilvy on Advertising – book
26:20 Success Secrets
29:12 Contact Drew

Professor of Marketing and consumer behaviour expert Dr. Michael Solomon Ph.D. talks about consumers who defy categorization, the “hive” mind, the “zero moment of truth” and consumer engagement. https://michaelsolomon.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:30 Michaels’s Background
04:40 Generic products
06:00 Market segmentation
08:00 The “hive” mind
11:18 Zero moment of truth
12:47 Chameleon consumers don’t stay in boxes
16:56 Aspirational Marketing
18:04 Engaging customers
19:05 AIDA
22:20 Success Secrets
23:30 Community

Ashlee Sang, brand messaging strategist, consultant and collaborator, speaking about aligning your brand with your values and creating significant impact. We live in a world where consumerism is at an all-time high, and it’s has a huge impact on our values and our relationships with brands. In this video, we are discussing the aspects of conscious consumerism and what it means for us as humans, business owners and entrepreneurs We want to encourage you to start thinking about the impact that consumerism has on the world around you, and how you can start to change the way you think about your brand. https://ashleesang.com
Ashlee’s guide to elevator pitches – https://ashleesang.com/a-visionarys-guide-to-elevator-pitches/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:05 Ashlee’s background
04:22 Conscious Consumerism
06:13 What sets Ashlee apart – values
08:46 Worldview influences
09:33 Empathy
10:50 Ashlee’s typical clients
13:27 Impact
16:55 Why should you support a cause?
22:45 Inclusivity vs Exclusivity
24:47 Working with Ashlee
28:25 Success Secrets
29:35 Contact Ashlee

In this episode, we sit down with Irina Poddubnaia, the founder of Trackmage, to discuss the impact of customer retention, order tracking, and the sales flywheel on e-commerce businesses. Irina shares her insights and experiences in helping online retailers streamline their operations and improve their bottom line. Get Irina’s free book
https://trackmage.com/flywheel-extra-sales
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:55 irina’s background
08:32 What is Trackmage?
11:11 The post-purchase sales funnel
12:44 Bridging the communication gap
15:23 Customer retention
16:00 The sales flywheel
20:07 5 – 10% of customers will reorder before the first order arrives
21:41 Timing of requests for customer reviews
22:45 Trackmage reduces operational costs
23:27 Customer support
26:30 Validating email addresses
29:27 Working with Irina
33:47 Success secrets
35:49 Contact Irina

In this video, Jess Kotzer shares how she leverages tools like Airtable, Asana, Calendly, and Zapier to streamline her workflows and improve the customer experience. She demonstrates how these tools can be used for automation, freeing up valuable time and allowing for a more efficient work process. Whether you’re a small business owner, freelancer, or anyone looking to improve productivity, this video is a must-watch! Join Jess as she takes you through her personal journey of discovering the power of these tools and how they’ve helped her to achieve success.
https://jesskotzer.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:50 Jess Kotzer’s background
04:35 What tasks to automate?
09:40 What types of businesses can automate
14:00 Calendly, Zapier, Asana & Airtable
15:45 Repurpose.io, Abyssale, Datafetcher
20:40 Visibility
24:05 CRM Tools
25:45 Is AI a threat?
32:55 When to start automating
35:20 Success Secrets
36:25 Contact Jess Kotzer

Tools mentioned in this episode
https://www.airtable.com/
https://calendly.com/
https://repurpose.io
https://abyssale.com
https://datafetcher.com
https://zapier.com
https://asana.com

Starlight Mundy helps entrepreneurs and business owners grow their businesses to the next level. She talks about launching new programs and work less while continuing to grow. https://bottledlightning.co
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
02:04 Starlight’s background
06:40 Bocas Del Toro (https://bocasdeltoro.com)
09:00 Starlight’s services
10:30 Taking your business to the next level
11:48 Major obstacles
13:52 Ego
15:50 Priorities
19:07 Working with Starlight
20:06 Customer experience
21:30 Signature offer
24:14 Success secrets
26:31 Contact Starlight
28:35 Don’t fear new technology

Discover his recipe for achieving 700% growth during his time managing a large business. Peter Christian, former corporate executive, consultant and best-selling author talks about his success in a competitive industry and how you can survive and grow in the uncertain times ahead.
www.petechristianbooks.com – Peter Christian (Author) on LinkedIn
email – phchristian53@gmail.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:52 Peter Christian’s background
04:06 700% growth at Crayola
10:33 Inertia vs continuous improvement
13:34 Peter’s books
15:00 Choices
16:00 Influences & Influencers
22:30 Survival strategy for uncertain times
23:05 Agility
24:40 Training your people
25:45 Ego
28:40 Success Secrets
30:42 Contact Peter