In this exciting episode, we have the privilege of interviewing Paul Teasdale, a renowned speaker, business coach, facilitator, and host of the popular “Helping People Perform” podcast. Join us as Paul shares his fascinating journey, leveraging his experience working with Formula One racing teams to revolutionize communication and teamwork in the business world. Get ready to discover how principles from the fast-paced world of motorsports can propel your organization to new heights of success. Don’t miss out on this high-octane conversation. https://paulteasdale.co.uk
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
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Timeline
01:26 Formula One insights
08:50 Clarity for high performance
12:00 Improving team performance
18:00 Facilitation & Mentoring
20:50 Communication as a discipline
23:30 Helping People Perform Podcast
28:15 Success Secrets
29:40 Contact Paul
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We sit down with Julie Jones, a breakthrough coach, international inspirational speaker, TV producer, and host of the popular podcast, “Get Shit Done.” Julie is known for her expertise in helping individuals face their fears and take action. Join us as we dive deep into Julie’s transformative journey, hear how she climbed the Sydney Harbour Bridge, learn her strategies for overcoming obstacles, and discover how you too can unleash your true potential. Don’t miss out on this empowering conversation that will inspire you to face your fears and get shit done!
https://www.juliejones.biz/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
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Timeline
02:00 Julie’s story
03:30 Fighting Fear
05:00 Stop doing – start being
07:50 Choosing to be happy
10:25 Climbing Sydney Harbour Bridge
12:00 Transitioning to a balanced Life
13:50 NLP & Hypnotherapy
15:30 Julie’s story
18:00 Questioning your purpose
19:00 Lessons from Law Enforcement
21:00 The 4 Agreements
22:17 Julie’s podcast
25:00 Julies’s TV Show
26:00 Success Secrets
27:04 Julie’s books
29: 00 Contact Julie
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Peter and Kathleen with the weekly roundup of this week on The Yakking Show.
We talk about the episodes published this week and those that will be coming next week.
What we mentioned in the show,
The Most Amazing Marketing Book Ever https://amzn.to/3pQ8C1Z
Dr. Morse’s Herbal Health Club https://bit.ly/3Oc2J8L
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
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Join our community today so you don’t miss out on advance news of our next episodes.
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Here are some of the tools we use to produce this podcast.
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Dr. Douglas Kong, a renowned psychiatrist turned leadership coach is our guest in this enlightening episode of our business channel. Join us as Dr. Kong shares his expertise in helping business leaders cope with stress and transform their leadership styles to function at a higher level. Discover practical strategies to manage stress effectively and elevate your leadership skills. Don’t miss this thought-provoking episode that will empower you to lead with resilience and excellence!
To get the free book, “The 5 Alignments That Unlock Your Business Growth” https://bit.ly/40BfHQW
To make an appointment to chat with me, ” https://bit.ly/40nrzGG”
My blog: https://optimalzoneperformance.com
My Facebook page; https://www.facebook.com/optimalzoneperformance/

The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:40 Working IN the business instead of ON the business
04:40 Proof of concept
07:40 Changes in business challenges
09:25 Are organizations equipped to deal with stress?
10:27 Organizational stress
12:00 Individual stress
16:15 Organizational health
20:00 Vision & Purpose
21:34 Stress Innoculation
23:00 Douglas’ story
32:27 Contact Douglas
33:42 Success Secrets
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In this captivating episode of Harmony: Your Path To Wholeness, we dive deep into the realm of personal transformation with renowned speaker and hypnotherapist, Corene Phelps. Join us as Corene shares her expertise in helping individuals reveal and overcome their limiting beliefs and subconscious narratives to shape behaviour. Discover the transformative power of Neuro-Linguistic Programming (NLP) and breath work, and unlock the secrets to realizing your true potential. Don’t miss out on this enlightening conversation that will empower you to rewrite your own story!
https://corene-phelps.com/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:20 Unworthiness
04:47 Have limiting beliefs changed in last 60 years
08:05 Most common limiting beliefs
11:00 The words we use
12:00 The library structure of the unconscious mind
15:40 The groove & rewiring
16:35 Can you do it on your own?
17:10 Hypnotherapy and breath work
17:57 Neuro Linguistic Programming (NLP)
18:52 Corene’s story
23:20 Regulating the nervous system
25:00 Being Present
27:00 Resilience
28:40 Flow state
30:20 Push through the hard
31:30 Success Secrets
32:15 Contact Corene
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The second conversation with guests who authored chapters of “The Most Amazing Marketing Book Ever,” a collaborative work by 36 marketing specialists worldwide, the book is now available in paperback, audiobook, and Kindle versions from Amazon https://amzn.to/3pQ8C1Z
Valentia Escobar-Gonzalez – Chapter 18 – Becoming Memorable and intentional on Instagram.
Valentina is a seasoned marketer, social media strategist, speaker, and marketing educator specializing in helping individuals and their businesses build authentic connections with their social media. She also deeply understands digital content, social media platforms, social listening practices, and digital marketing strategies, with over 10 years of experience in the world of social media. https://beyond-engagement.com

Larry Aronson – Chapter 23 – The Magic of Search Engine Optimization Larry is a systems and technology consultant based in Midtown Manhattan. He is the author of the first web development book, “HTML Manual of Style” and a pioneer of online education and community development. https://LarryAronson.com

Dan Nestle – Chapter 26 – Strategic Communications: Trust Can Be Your Competitive Advantage.
Dan is an award-winning global communications and marketing innovator and leader with over 20 years of success in B2B services, manufacturing, finance, and education. His broad areas of expertise include digital communications, integrated marketing communications, content marketing, social media strategy, and brand storytelling. https://dannestle.show

Zack Seipert – Chapter 27 – The Secret Power of Word-of-Mouth Marketing
Zack is the Marketing & Communications Specialist for the Central Utah Water Conservancy District. Zack knows how to get important messages seen, heard, and most importantly understood in today’s fast-paced world. He currently serves as a Training Committee member for the Government Social Media Membership Council. https://www.linkedin.com/in/zack-seipert/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Join our community today so you don’t miss out on advance news of our next episodes.
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This is an excerpt from Dr. Michael Solomon’s episode for Premium members. Michael explains why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating episode.
www.michaelsolomon.com email michael@michaelsolomon.com
Get Michaels’s ENGAGE course here https://bit.ly/3W48qbg
To get the special offer and save $100 Use coupon YAK for a single payment or 3PPYAK for 3 monthly payments.
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
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Go here https://theyakkingshow.com/founder-premium-sign-up/
to join the Premium member community to watch the whole 56-minute episode and get access to more exclusive interviews with marketing experts.
Timeline

03:55 We buy because of who we are
05:00 Brand loyalty over generations
05:36 Heuristic & shortcuts
07:16 AIDA model
08:12 Multiple touches with a customer
09:16 Crossfit example
10:32 The ENGAGE course
14:20 The surrogate consumer
16:05 Consumers overwhelmed by choice
17:36 Gatekeepers
19:26 Awareness
22:16 Interest
24:36 Desire
25:46 Cinco de Mayo
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Join us as we hear how our guest Tracey Watts Cirino, the remarkable founder of Beyond Common Coaching and Training, and a 4x number 1 international best-selling author. Tracey is a seasoned business strategist who specializes in empowering entrepreneurs to work less and earn more. In this interview, she shares her insights and strategies that have helped countless individuals transform their businesses and achieve unprecedented success. Discover how Tracey’s expertise, combined with her certifications from industry leaders like Canfield and Tony Robbins, can propel you towards your entrepreneurial goals. Don’t miss out on this enlightening conversation!
Get Tracey’s gift of 30 days video prompts here https://www.beyondcommoncoaching.com/prompts
Tracey’s website https://traceywattscirino.com/
Tracey on Facebook https://www.facebook.com/TraceyWattsCirino
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:40 Getting off the hamster wheel
05:13 What sets Tracey apart
06:30 Killing sacred cows
08:35 Beyond Common Secrets Podcast
10:10 Tracey’s books
13:50 Be Present
17:00 Tracey’s story
19:40 Doubling revenue in 6 months
23:00 Success Secrets
25:43 Contact Tracey
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Today’s guests all co-authored “The Most Amazing Marketing Book Ever,” a collaborative work directed by Mark Schaefer and created by 36 marketing specialists worldwide.

Get the book on Amazon https://amzn.to/3pQ8C1Z Available in paperback, audiobook and Kindle.

Laura Vendeland Doman – Chapter 11 – Leveraging Your Videos and YouTube Channel.
Laura is a former tech industry sales exec turned actress, voice-over artist, author, and public speaker. She appears regularly in films, and TV commercials. Additionally, she coaches business professionals and entrepreneurs who need to become more comfortable and charismatic on camera. Contact Laura at https://www.LauraDoman.com and https://www.youtube.com/@lauradoman

Giuseppe Fratoni (Co-authored with Al Boyle) – Chapter 13 – Create a Powerful Marketing Message to Grab Your Ideal Client’s Attention.
Giuseppe is a transformational coach, business strategist, and marketing consultant. He works with inspired and driven people ready to step into the next phase of their life and business. Giuseppe left his successful but unfulfilling career as an attorney and became an entrepreneur to create more meaning, space, and freedom in his life. Contact Giuseppe at https://giuseppefratoni.com

Jeff Tarran – Chapter 21 – Building Your Business With Direct Mail.
Jeff Is the COO of Gunderson Direct, one of the largest independent agencies focusing on direct mail. During his 6+ years at the agency, it has more than tripled in size. His clients range from well-funded start-ups to Fortune 500 companies. Contact Jeff at https://gundersondirect.com/

Sandee Rodriguez – Chapter 25 – How to Make Promotional Products Sing
Sandee has spent more than 30 years in the promotional products industry as the owner of D and S Designs. She and her husband have grown their business from just screen printing in 1991 to a full-service marketing agency today. They offer all types of branded promotional products and wearables, website design and development, marketing plans and co-execution, and business advising (under the Sandee Solves brand). For marketing, contact Sandee at https://www.dandsdesigns.com/ and for business advising, find her at https://sandeerodriguez.com/

The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.https://TheYakkingShow.com
peter@theyakkingshow.com kathleen@theyakkingshow.com
Join our community today so you don’t miss out on advance news of our next episodes.
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Join us in this episode of our business channel as we dive into the world of customer relationship building with the brilliant mind of Craig Andrews, the founder of Allies4Me, a renowned marketing agency. Craig brings a unique perspective to the table, drawing parallels between the stages of building relationships with customers and prospective romantic partners. In this captivating interview, discover Allies4Me’s proven method of finding strangers and converting them into high-paying customers, while unraveling the secrets behind establishing meaningful connections. Gain invaluable insights that can transform your marketing strategies and take your business to new heights!
Get Craig’s gift – a guide to creating an irresistible offer https://allies4me.com/yakking
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:34 The Customer Value Journey
04:55 The pitfalls of using opinion surveys and focus groups
11:00 Important metrics
12:10 Celebrate the green- manage the red
13:20 Tie action to revenue
16:40 Ideal sales conversations
19:20 Pricing strategies
23:30 Craig’s story
27:30 Marketing lessons from a coma
32:10 Success Secrets
35:30 Contact Craig
36:04 Craig’s gift for you.
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Our guest in this episode is Angelo Ponzi, the brilliant mind behind Craft, an agency specializing in consulting, fractional marketing, and leadership services for small to medium-sized businesses. Join us as we delve into the world of brand building, discussing the strategies and tactics that have helped Craft create enduring brands in today’s competitive landscape. Angelo shares his insights, expertise, and valuable tips for entrepreneurs and marketers looking to make their mark in the industry. This exciting conversation will inspire and empower you to take your brand to new heights
https://www.craftmarketingandbranding.com/
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:24 Marketing mistakes in Recessionary times
04:00 Strategy vs tactics
05:50 What is a fractional CMO
08:40 Start with the data
10:55 Qualatitive & quantitative studies
12:00 How Angelo works
16:40 Navigating the corporate culture
18:25 AI
20:40 New tools
22:00 Angelo’s story
28:00 Success Secrets
32:32 Contact Angelo
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In this thought-provoking episode we explore the realms of ethics, artificial intelligence (AI), and search engine optimization (SEO) with the brilliant mind of Josh Bachynski MA, PHD. With over two decades of experience in marketing and search, Josh brings a unique perspective as an ethicist, philosopher, and AI technologist. Discover the ethical implications of AI and the future of Google’s search algorithms, and gain valuable insights into the intersection of SEO and ethical considerations. This captivating conversation will challenge your perspectives, expand your understanding and give you a glimpse into the opportunities of the future.
Contact Josh by email at joshbachynski@gmail.com or on YouTube
http://youtube.com/jbachyns
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
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Timeline
01:30 Josh’s path to Ethics, Philosophy & Technology
03:45 Biggest SEO mistakes
05:29 AI – should business owners be hopeful or scared?
09:00 AI generation vs AI detection
12:30 Shift in learning outcomes
18:00 Ethical thoughts on using AI to manipulate society
25:00 Home brewed AI
29:24 Opportunities for entrepreneurs
30:00 Success secrets
32:00 Contact Josh
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In the latest episode of The Yakking Show, we sit down with Brian Piper, the widely acclaimed Director of Content Strategy and Assessment at the University of Rochester in New York. Brian, a renowned author, international keynote speaker, and consultant, delves into the fascinating realms of web3, AI, and marketing strategy. Join us as we explore the cutting-edge technologies shaping our digital landscape and gain insights from Brian’s expertise. Prepare to be inspired and empowered by a guest who can explain these complex technologies in terms that are easy to understand.
https://www.brianwpiper.com/
Books mentioned in the show
Epic Content Marketing https://amzn.to/3J8uOdk
The Most Amazing Marketing Book Ever https://amzn.to/3pQ8C1Z
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:24 Organic traffic
04:00 Strategy first
05:30 Quantitive and qualitative analysis
06:10 Brian’s international speaking career
07:57 Web 3
12:50 Epic Content Marketing Book
16:00 The Most Amazing Marketing Book Ever
18:00 Navigating the academic and business worlds
20:15 Success Secret – Active Listening
20:47 Contact Brian
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In this captivating episode of The Yakking Show, we dive into the world of seductive branding with the remarkable Sharon Zehavi, founder of Sex Up Your Brand. Sharon is an award-winning speaker, international branding & marketing strategist, and author. Join us as we explore her unique approach to captivating clients by adding a touch of sensuality to brand perception. Get ready to unlock the secrets of irresistible branding!
sexupyourbrand.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Timeline
01:20 Be truthful to who you are
02:18 Biggest mistake in branding
03:30 Why do you focus on smaller businesses
04:50 Sharon’s story
09:17 Strategic Seduction
14:08 Sharon’s courses
15:52 The story behind Sex Up Your Brand
20:46 Sharon’s books
23:13 Build trust to stay connected in the post-pandemic world
24:40 The importance of building your personal brand
27:20 Adaptability
30:10 Success Secrets
36:40 Contact Sharon
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