Premium Episode with Ken Cook – The Prepared Group – an hour full of actionable ideas for strategy-first marketing. Change your thinking from working in your business to working on your business.
https://thepreparedgroup.com email ken@thepreparedgroup.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
02:36 Think clearlybefore you work too hard
08:20 Success should be easy because
10:17 1st Question
14:06 Attraction
15:55 Inconsistency
18:09 Lead Capture
29:00 Lead Nurture
31:01 Lomg Term Nurture
35:53 Sales Process
36:06 Sales is “persuasion to a belief or idea”
43:40 Surprise, Delight and Wow
48:40 Upsell
50:00 Referrals
56:11 Ken’s book