Rich Kozak of Rich Brands talks to Peter and Kathleen about the importance of Impact Driven Branding and how to create a brand that has impact.
https://thebrandyouwillbecome.com
email rich@richbrands.org with “Blueprint” in the subject line to get Rich’s free book
“Your Impact Driven Branding Blueprint”
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
7:38 Perception
14:10 Congruent
15:00 Consistency
17:23 Language that transfers energy
21:47 Recognisability
24:11 Envision what the brand looks like when it’s thriving
24:43 Envision what brings you joy
25:00 Envision who you know you can impact
26:26 Levels of impact – What’s the highest level of impact you will have on that person’s life
27:33 Define the brand that makes the impact
30:14 Impact driven branding – 7 steps to ensure your brand impacts people’s lives in the world
31:12 Vision – The clarity with which your brand speaks and shapes your impact.
To Contact Rich go to his website or by email rich@richbrands.org