Rich Kozak of Rich Brands talks to Peter and Kathleen about the importance of Impact Driven Branding and how to create a brand that has impact. https://thebrandyouwillbecome.com email rich@richbrands.org with “Blueprint” in the subject line to get Rich’s free book “Your Impact Driven Branding Blueprint”
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
- 7:38 Perception
- 14:10 Congruent
- 15:00 Consistency
- 17:23 Language that transfers energy
- 21:47 Recognisability
- 24:11 Envision what the brand looks like when it’s thriving
- 24:43 Envision what brings you joy
- 25:00 Envision who you know you can impact
- 26:26 Levels of impact – What’s the highest level of impact you will have on that person’s life
- 27:33 Define the brand that makes the impact
- 30:14 Impact-driven branding – 7 steps to ensure your brand impacts people’s lives in the world
- 31:12 Vision – The clarity with which your brand speaks and shapes your impact.
To Contact Rich go to his website or by email rich@richbrands.org
