Guy Powell – Founder of ProRelevant and author of books on marketing, talks to Peter and Kathleen about his Marketing Machine model for analyzing market success. He explores post-Covid marketing trends and insights on the secrets of success.
https://prorelevant.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
02:55 Marketing ROI
04:53 Statistics and Success
06:25 Short-term vs long-term outlook
10:10 Marketing goods with long lifetimes
11:10 High consideration products
12:00 Guy’s books
12:35 Post covid marketing machine
13:15 Consumer behaviour changes post covid
13:20 Changes in purchase behaviour
13:50 Changes in media consumption
14:00 Changes in response behaviour
15:26 QR codes in ads
16:53 Confidence in ability to return online purchases
18:00 Decline in radio listening
18:42 Print advertising
21:21 Challenges in data
24:45 Future marketing trends
25:35 The Metaverse – virtual and augmented reality
28:32 Secrets of success
