In this episode, we sit down with Irina Poddubnaia, the founder of Trackmage, to discuss the impact of customer retention, order tracking, and the sales flywheel on e-commerce businesses. Irina shares her insights and experiences in helping online retailers streamline their operations and improve their bottom line. Get Irina’s free book
https://trackmage.com/flywheel-extra-sales
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Timeline
01:55 irina’s background
08:32 What is Trackmage?
11:11 The post-purchase sales funnel
12:44 Bridging the communication gap
15:23 Customer retention
16:00 The sales flywheel
20:07 5 – 10% of customers will reorder before the first order arrives
21:41 Timing of requests for customer reviews
22:45 Trackmage reduces operational costs
23:27 Customer support
26:30 Validating email addresses
29:27 Working with Irina
33:47 Success secrets
35:49 Contact Irina