Professor of Marketing and consumer behaviour expert Dr. Michael Solomon Ph.D. talks about consumers who defy categorization, the “hive” mind, the “zero moment of truth” and consumer engagement. https://michaelsolomon.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:30 Michaels’s Background
04:40 Generic products
06:00 Market segmentation
08:00 The “hive” mind
11:18 Zero moment of truth
12:47 Chameleon consumers don’t stay in boxes
16:56 Aspirational Marketing
18:04 Engaging customers
19:05 AIDA
22:20 Success Secrets
23:30 Community