Our guest in this episode is Angelo Ponzi, the brilliant mind behind Craft, an agency specializing in consulting, fractional marketing, and leadership services for small to medium-sized businesses. Join us as we delve into the world of brand building, discussing the strategies and tactics that have helped Craft create enduring brands in today’s competitive landscape. Angelo shares his insights, expertise, and valuable tips for entrepreneurs and marketers looking to make their mark in the industry. This exciting conversation will inspire and empower you to take your brand to new heights. https://www.craftmarketingandbranding.com/

The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com   peter@theyakkingshow.com    kathleen@theyakkingshow.com

Timeline

01:24                     Marketing mistakes in Recessionary times

04:00                     Strategy vs tactics

05:50                     What is a fractional CMO

08:40                     Start with the data

10:55                     Qualatitive & quantitative studies

12:00                     How Angelo works

16:40                     Navigating the corporate culture

18:25                     AI

20:40                     New tools

22:00                     Angelo’s story

28:00                     Success Secrets

32:32                     Contact Angelo

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