This was an exclusive one-hour interview for our Premium Members, now released for all our viewers B2B Marketing Expert Samantha Stone talks about adapting to shifting buyer trends in the disrupted and digital-influenced post-pandemic environment. She covers, Transparency, eCommerce for business buyers, customer retention and much more.
Contact Samantha at https://unleashpossible.com
get her book (Amazon link)
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Timeline
- 01:40 Samantha’s Background
- 05:15 Coping with disruption
- 07:17 When to use Artificial Intelligence (AI)
- 08:50 Transparency
- 10:30 Shifting buyer trends
- 11:04 eCommerce for B2B customers
- 15:44 Incentive pricing for new customers
- 16:50 Customer retention
- 19:17 Adapt to survive
- 21:30 Future of B2B Sales Reps?
- 24:30 Community Marketing
- 28:40 Removing friction from the buying process
- 33:20 Multi-channel promotions
- 39:18 Understanding real goals
- 42:27 Misguided goals
- 44:20 Generational preferences
- 45:11 Get Samantha’s book
- 48:41 In tough times focus on profitability
- 56:20 Contact Samantha
