Ken Cook, cofounder of The Prepared Group talks about Marketing Systemization in this Premium episode.
Audio version is available here.
Ken takes us through 8 steps of the marketing process. He talks about building systems for each step so that the process works without the business owner having to do everything personally.
From attracting leads to continuing the relationship after the sale, Ken fills the hour with nuggets of pure gold you would not find in some big-ticket marketing courses.
Contact Ken at ken@thepreparedgroup.com or visit his website
Download the transcript of the show here – transcript
Timeline:
02:36 Think clearly before you work too hard
08:20 Success should be easy because
10:17 1st Question
14:06 Attraction
15:55 Inconsistency
18:09 Lead Capture
29:00 Lead Nurture
31:01 Lomg Term Nurture
35:53 Sales Process
36:06 Sales is “persuasion to a belief or idea”
43:40 Surprise, Delight and Wow
48:40 Upsell
50:00 Referrals
56:11 Ken’s book
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