Dr. Michael Solomon returns for a Premium episode to explain why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating 56-minute episode.  Watch or listen to the whole episode so you don’t miss Michael’s…

This is the second episode of our “Success Secrets” series. Over the course of hundreds of episodes, we have asked all of our successful business guests the same question and that is, ‘In your experience, is there one single characteristic, mindset, or habit that differentiates successful people from those that remain average’?  What you are…

We asked all our successful podcast guests this question: What is the most important characteristic, mindset or habit that differentiates successful people from those who remain average? And we don’t just mean successful in acquiring wealth, we mean well-balanced and contented. The timeline with guests’ names and contact details is set out below. Timeline              …

Jim Marshall returns to explain the next 8 scales from his book Septemics: Analysis, Prediction and Management of Human Affairs. Audio Only Timeline Download the transcript here. Get Jim’s book here – Septemics Clicking on some links on this site will let you buy products and services which may result in us receiving a commission,…

This is an exclusive one-hour interview for our Premium Members. B2B Marketing Expert Samantha Stone talks about adapting to shifting buyer trends in the disrupted and digital-influenced post-pandemic environment. She covers, Transparency, eCommerce for business buyers, customer retention and much more. contact Samantha at https://unleashpossible.com Audio Only The Yakking Show is brought to you by…

David Fradin was a previous guest on our show. He is the founder of Spice Catalyst. Dave has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. Today, he will be discussing the 5 points of his SPICE…

Ken Cook, cofounder of The Prepared Group talks about Marketing Systemization in this Premium episode. Audio version is available here. Ken takes us through 8 steps of the marketing process. He talks about building systems for each step so that the process works without the business owner having to do everything personally. From attracting leads…

An interview for premium members with Phil Johnson on why is emotional intelligence important.