B2B Marketing Strategies For Challenging Times – Samantha Stone

This is an exclusive one-hour interview for our Premium Members. B2B Marketing Expert Samantha Stone talks about adapting to shifting buyer trends in the disrupted and digital-influenced post-pandemic environment. She covers, Transparency, eCommerce for business buyers, customer retention and much more.

contact Samantha at https://unleashpossible.com

Audio Only

The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
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  • 01:40             Samantha’s Background
  • 05:15             Coping with disruption
  • 07:17             When to use Artificial Intelligence
  • 08:50             Transparency
  • 10:30             Shifting buyer trends
  • 11:04             eCommerce for B2B customers
  • 15:44             Incentive pricing for new customers
  • 16:50             Customer retention
  • 19:17             Adapt to survive
  • 21:30             Future of B2B Sales Reps?
  • 24:30             Community Marketing
  • 28:40             Removing friction from the buying process
  • 33:20             Multi-channel promotions
  • 39:18             Understanding real goals
  • 42:27             Misguided goals
  • 44:20             Generational preferences
  • 45:11             Get Samantha’s book
  • 48:41             In tough times focus on profitability
  • 56:20             Contact Samantha

Download the transcript here

Get Samantha’s book here Unleash Possible

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