Four Marketing Authors Four marketing authors who wrote chapters of “The Most Amazing Marketing Book Ever” started our week on Monday with episode 257. This was a collaborative book produced by Mark Schaefer and 35 contributing marketing experts from the RISE community. This episode features, Laura Vendeland Doman – chapter 11, Giuseppe Fratoni – chapter…
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This is an excerpt from Dr. Michael Solomon’s episode for Premium members. Michael explains why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating episode. http://www.michaelsolomon.com email michael@michaelsolomon.com Get Michaels’s ENGAGE course here https://bit.ly/3W48qbg …
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Join us as we hear how our guest Tracey Watts Cirino, the remarkable founder of Beyond Common Coaching and Training, and a 4x number 1 international best-selling author. Tracey is a seasoned business strategist who specializes in empowering entrepreneurs to work less and earn more. In this interview, she shares her insights and strategies that…
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Today’s guests all co-authored “The Most Amazing Marketing Book Ever,” a collaborative work directed by Mark Schaefer and created by 36 marketing specialists worldwide. Get the book on Amazon https://amzn.to/3pQ8C1Z Available in paperback, audiobook and Kindle. Laura Vendeland Doman – Chapter 11 – Leveraging Your Videos and YouTube Channel. Laura is a former tech industry…
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Crafting enduring brands and building customer relationships, are two of the fundamental activities of a successful business. This week we had expert guests to talk on both topics
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Join us in this episode of our business channel as we dive into the world of customer relationship building with the brilliant mind of Craig Andrews, the founder of Allies4Me, a renowned marketing agency. Craig brings a unique perspective to the table, drawing parallels between the stages of building relationships with customers and prospective romantic…
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Our guest in this episode is Angelo Ponzi, the brilliant mind behind Craft, an agency specializing in consulting, fractional marketing, and leadership services for small to medium-sized businesses. Join us as we delve into the world of brand building, discussing the strategies and tactics that have helped Craft create enduring brands in today’s competitive landscape….
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Featured guests in this week’s episodes – Brian Piper – Content Strategy, Web 3 & Josh Bachynski -Ethics of AI
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In this thought-provoking episode we explore the realms of ethics, artificial intelligence (AI), and search engine optimization (SEO) with the brilliant mind of Josh Bachynski MA, PHD. With over two decades of experience in marketing and search, Josh brings a unique perspective as an ethicist, philosopher, and AI technologist. Discover the ethical implications of AI…
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In the latest episode of The Yakking Show, we sit down with Brian Piper, the widely acclaimed Director of Content Strategy and Assessment at the University of Rochester in New York. Brian, a renowned author, international keynote speaker, and consultant, delves into the fascinating realms of web3, AI, and marketing strategy. Join us as we…
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