Peter Wright

Crafting Enduring Brands: Angelo Ponzi, Founder & CMO of Craft – EP 250

Our guest in this episode is Angelo Ponzi, the brilliant mind behind Craft, an agency specializing in consulting, fractional marketing, and leadership services for small to medium-sized businesses. Join us as we delve into the world of brand building, discussing the strategies and tactics that have helped Craft create enduring brands in today’s competitive landscape….

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Exploring Ethics, AI, and SEO: Interview with Josh Bachynski – EP 251

In this thought-provoking episode we explore the realms of ethics, artificial intelligence (AI), and search engine optimization (SEO) with the brilliant mind of Josh Bachynski MA, PHD. With over two decades of experience in marketing and search, Josh brings a unique perspective as an ethicist, philosopher, and AI technologist. Discover the ethical implications of AI…

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Unlocking the Future: Web3, AI, and Marketing Strategy with Brian Piper – EP 249

In the latest episode of The Yakking Show, we sit down with Brian Piper, the widely acclaimed Director of Content Strategy and Assessment at the University of Rochester in New York. Brian, a renowned author, international keynote speaker, and consultant, delves into the fascinating realms of web3, AI, and marketing strategy. Join us as we…

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The Art of Seductive Branding: Interview with Sharon Zehavi – EP 248

In this captivating episode of The Yakking Show, we dive into the world of seductive branding with the remarkable Sharon Zehavi, founder of Sex Up Your Brand. Sharon is an award-winning speaker, international branding & marketing strategist, and author. Join us as we explore her unique approach to captivating clients by adding a touch of…

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Why Do Consumers Buy – Dr. Michael Solomon Ph.D.

Dr. Michael Solomon returns for a Premium episode to explain why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating 56-minute episode.  Watch or listen to the whole episode so you don’t miss Michael’s…

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Revolutionizing Business Automation with Jamie Royce – EP 247

In this stimulating episode of The Yakking Show, our guest is Jamie Royce, the brilliant founder and CEO of Mindcloud. Join us as we delve into the world of business automation and discover how Jamie is transforming companies by integrating disparate IT systems. Learn how Mindcloud’s simple software systems are reducing boring routine tasks, automating…

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