Peter Wright

More Marketing Magic From Four Authors of ”The Most Amazing Marketing Book Ever” EP 258

The second conversation with guests who authored chapters of “The Most Amazing Marketing Book Ever,” a collaborative work by 36 marketing specialists worldwide, the book is now available in paperback, audiobook, and Kindle versions from Amazon https://amzn.to/3pQ8C1Z Valentia Escobar-Gonzalez – Chapter 18 – Becoming Memorable and intentional on Instagram. Valentina is a seasoned marketer, social…

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5 Marketing Authors, & A Beyond Common Coach

Four Marketing Authors Four marketing authors who wrote chapters of “The Most Amazing Marketing Book Ever” started our week on Monday with episode 257. This was a collaborative book produced by Mark Schaefer and 35 contributing marketing experts from the RISE community. This episode features, Laura Vendeland Doman – chapter 11, Giuseppe Fratoni – chapter…

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Consumer Behavior & Why We Buy – Dr. Michael Solomon Ph.D. – EP 254

This is an excerpt from Dr. Michael Solomon’s episode for Premium members. Michael explains why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating episode. http://www.michaelsolomon.com  email michael@michaelsolomon.com  Get Michaels’s ENGAGE course here https://bit.ly/3W48qbg …

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