Four Marketing Authors
Four marketing authors who wrote chapters of “The Most Amazing Marketing Book Ever” started our week on Monday with episode 257. This was a collaborative book produced by Mark Schaefer and 35 contributing marketing experts from the RISE community. This episode features, Laura Vendeland Doman – chapter 11, Giuseppe Fratoni – chapter 13 (coauthored with Al Boyle), Jeff Tarran – chapter 21, and Sandee Rodriguez – chapter 25. They cover, video marketing, creating powerful messages, direct mail, and promotions. Watch the video or listen to the audio.
Tuesday’s guest in episode 253, was Tracey Watts Cirino, the remarkable founder of Beyond Common Coaching and Training, and a 4x number 1 international best-selling author. Tracey is a seasoned business strategist who specializes in empowering entrepreneurs to work less and earn more. In this captivating interview, she shares her insights and strategies that have helped countless individuals transform their businesses and achieve unprecedented success. Discover how Tracey’s expertise, combined with her certifications from industry leaders like Canfield and Tony Robbins. Video and audio. Tracey’s website.
Tracey has a gift for Yakking Show readers, a downloadable “30 Prompts For Creating Great Content Ideas.”
The Fifth of The Marketing Authors
On Thursday, Dr. Michael Solomon returned in episode 254 for a Premium episode to explain why consumers buy, and why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity, and much more in this fascinating 20-minute excerpt from the episode. Become a Premium Member so you can watch or listen to the whole episode so you don’t miss Michael’s predictions for the future of retail. Watch the video or listen to the audio.
Dr. Solomon is the creator of the ENGAGE course on understanding consumer behaviour and he is the author of “Consumer Behavior- Buying, Having & Being” one of the most widely used marketing textbooks at universities around the world.
Next Week’s Episodes
Monday will see the second discussion with another four marketing authors of “The Most Amazing Marketing Book Ever.”
On Tuesday, we will publish episode 255 with Corene Phelps. Corene shares her expertise in helping individuals reveal and overcome their limiting beliefs and subconscious narratives to shape behaviour. Discover the transformative power of Neuro-Linguistic Programming (NLP) and breath work, and unlock the secrets to realizing your true potential.
Thursday will be the turn of Dr. Douglas Kong, a renowned psychiatrist turned leadership coach is our guest in this enlightening episode of our business channel. Join us as Dr. Kong shares his expertise in helping business leaders cope with stress and transform their leadership styles to function at a higher level. Discover practical strategies to manage stress effectively and elevate your leadership skills.
Here are some of the tools we use to produce this podcast.
Hostgator for website hosting.
Podbean for podcast hosting
Airtable for organizing our guest bookings and automations.
Audio Pen for transcribing voice notes
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