Connecting Your Software & Seductive Marketing
Two guests on the Business channel this week. Connecting your software and sexing up your brand were the topics covered.
Read MoreDr. Michael Solomon returns for a Premium episode to explain why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating 56-minute episode. Watch or listen to the whole episode so you don’t miss Michael’s…
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