Mastering Branding and Design: Vicky Winkler – The Marketing Shop EP 270

We explore the world of branding, design, and marketing with the incredible Vicky Winkler, owner of The Marketing Shop. 🎨📦 From print materials to graphic design, Vicky has a wealth of knowledge to share. Discover her four-step branding process, gain insights into branding priorities, and learn about the power of direct mail in today’s digital age. Whether you’re an entrepreneur, marketer, or design enthusiast, you won’t want to miss this enlightening conversation!
Vicky has free tools for you https://tms.marketing/free-tools.html
https://tms.marketing & https://stillwaterbranding.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Join our community today so you don’t miss out on advance news of our next episodes.
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Timeline
01:25 Branding priorities
02:30 Changes in Conventions and Designs
04:30 Direct mail is cost-effective
05:15 What sets Vicky and TMS apart
06:30 Biggest branding mistakes
11:40 Investment in print
15:00 Latest trends in design
16:00 Non-traditional colours
18:00 Vicky’s 4-step branding process
21:28 Social Media
21:55 Stillwater Branding
22:40 Success Secrets
23:20 Contact Vicky
Here are some of the tools we use to produce this podcast.
Hostgator for website hosting. https://bit.ly/3O8LR39
Podbean for podcast hosting https://bit.ly/3pFAMg2
Airtable for organizing our guest bookings and automations https://bit.ly/451CZT2
Audio Pen for transcribing voice notes https://bit.ly/46S8Gzl
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