What’s your story? Seth Erickson, founder and Chief Mischief Maker at Storify Agency talks to Peter and Kathleen. He helps startups clearly communicate their value to the marketplace through storytelling
Go here to get a free chapter of Seth’s book “How To Hack Humans” https://www.storifyagency.com/yakking
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
02:00 Seth’s Background
03:31 Books on Story Telling
07:01 Chief Mischief Maker
07:30 Brand Foundation
09:10 The Hero’s Journey
10:30 Case Study – Abbott Construction
11:55 The 3-Act Play
13:19 B2B, B2C or both?
15:24 How to Unravel a story
18:40 The Budweiser Clydesdale Story
21:01 Story Incubator & Accelerator
22:35 Seth’s book
27:01 Artificial Intelligence & Content Creation
28:49 Success Secrets