Dr. Michael Solomon returns for a Premium episode to explain why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating 56-minute episode. Watch or listen to the whole episode so you don’t miss Michael’s predictions for the future of retail.
https://www.michaelsolomon.com/ email michael@michaelsolomon.com
Get Michael’s course here https://bit.ly/3W48qbg Save $100 Use coupon YAK for single payment or 3PPYAK for 3 payments
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com
Join our community today so you don’t miss out on advance news of our next episodes.
https://bit.ly/3JW9w46
- Timeline 03:39 We buy because of who we are
- 04:36 Brand loyalty over generations
- 05:20 Heuristic & shortcuts
- 07:00 AIDA model
- 07:56 Multiple touches with a customer
- 09:00 Crossfit example
- 10:16 The ENGAGE course
- 14:00 The surrogate consumer
- 15:50 Consumers overwhelmed by choice
- 17:20 Gatekeepers
- 19:10 Awareness
- 22:00 Interest
- 24:20 Desire
- 25:30 Cinco de Mayo
- 28:16 Action
- 29:10 Behavioural economics
- 33:00 Increased security in retail outlets
- 34:40 Two-tier retail shopping levels
- 37:05 Automatic checkouts
- 42:00 Authenticity
- 46:00 Future trends
- 50:00 Engaged customers
- 54:00 The Metaverse & VR
- 55:03 Contact Michael
